MOVIE MAGIC CINEMA MOVIE

They brought the business into the 21 st century with a digital projector and electronic sales terminals. In 30 days, he and a group of investors and business associates dived into a theater makeover. Undaunted, Paul set out to save the business and the treasured sights, smells, and experiences from his childhood.

Meanwhile, the number with seven or fewer screens had dwindled from 7,390 in 2012 to 7,156 in 2013. According to the Motion Picture Association of AmericaвЂ™s 2013 report, 82 percent of the 39,783 theaters open had eight or more screens. Given theater trends, it didnвЂ™t look good.

Frankie Kirk, whoвЂ™d owned it for 30 years, was stepping down and no one was stepping up to take his place. Paul already owned a successful industrial and residential power washing business in town when he heard in 2013 that the Radford Theatre might close. Pallante says he plans to use his prize money to open the theater balcony in June 2015, adding 40 of a new style of premium seat.

MOVIE MAGIC CINEMA MOVIE

вЂњHeвЂ™s taking the existing model for movie theaters and then turning up the knob past 10 by applying creativity and using every resource,вЂќ Coco says.

While well known in Radford (population 17,184), the theater drew widespread attention in 2014 when judges named it one of five winners of a $25,000 grand prize in the Wells Fargo Works Project contest launched to promote the Wells Fargo Works for Small Business SM initiative.Д¬oco Soodek, the business coach Wells Fargo assigned to Paul through the contest, has helped him learn to better manage multiple projects while continuing to find ways to expand the theaterвЂ™s offerings. вЂњI started this business to bring back the magic of the moviegoing experience and keep Radford Theatre the hub of downtown - as it had been since it first opened in 1935.вЂќ вЂњWhen you only have one screen, you have to provide a special experience for your customers, and that means real people doing real things onstage,вЂќ says Paul.

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